Dating Services Experiments
Recently published press release shows dating services attempts to find new ways to develop their business.
I should be missing something as I fail to see EliteMate advantages of this partnership. Or EliteMate is sort of angel investor of the project:
Free Online Dating Site: YouLoveMe.com is pleased to announce a marketing partnership with traditional monthly-fee based dating site: EliteMate.com
Franklin Lakes, NJ (PRWEB) June 19, 2008 — For Friends, Love or Money: recently launched, incentive-based, social networking and free online dating site YouLoveMe.com announces a new partnership with EliteMate.com, an online dating site established in 1997. EliteMate has 14,676,469 United States member registrations, approximately 100,000 unique monthly visitors and 144,548 page views per month.
EliteMate has established a co-registration marketing program enabling new members to simultaneoulsy register on both YouLoveMe.com and EliteMate.com. Also YouLoveMe.com and EliteMate.com are further researching new partnership programs enabling maximum collaboration between traditional online dating and free online dating.
“We chose to partner with EliteMate because of its impressive database of online singles and online dating Internet traffic,” said Leo Cono, Chief Executive Officer of YouLoveMe.com. “As an established online dating site, EliteMate will help us increase traffic and membership to our site creating a more popular online community.”
YouLoveMe.com is new breed incentive-based social media progression mixing free online dating and social networking all in one site. YouLoveMe.com is looking for Angel Investors.
Online Dating Business: More Ways To Enter The Game
I have listed a few options to enter online dating business but they are unlikely to make you a fortune, sorry.
There are certainly more ways: for example buying relatively cheap established (preferably niche) dating related websites.
In a couple of years – depending on your investment budget and performance of your dating property you can become an owner of a nice dating network. Though I again am doubtful you will be able to compete with any of the top industry players, you can get a nice income of revenue from multiple income sources – ad space sales, contextual ads, subscription revenue.
What sort of dating sites can you buy and where? Just a few samples below of the recently put on sale dating related sites:
* URL: datinglink.org/
* Page views/month: 1,000
* Monthly Revenue: 20
* Google Pagerank: 1
* Uniques/Month: 1,000
* Winning Bid: $100.00
DateYard
Fully developed web 2.0 dating site with cool features, great revenue potential and close to zero running costs
* URL: dateyard.com
* Established: Mon Jul 31 2006
* Page views/month: 17,000
* Monthly Revenue: 10
* Google Pagerank: 3
* Uniques/Month: 1,100
* Bid: $350.00
Social Network (14,000 members) - Premium teen community for sale
#1 Teen dating site - Unique and custom designed
* URL: www.mylol.net
* Established: Fri Nov 17 2006
* Page views/month: 5,960,556 (!!!)
* Monthly Revenue: 500
* Google Pagerank: 3
* Uniques/Month: 43,741
* Bid: $6000.00
So, you have got an idea. Does it work or not with dating? I am not 100% certain, but have friends who run website networks in other competitive niches - pharmacy, adult, etc - and they do nicely…
Dating Sites Success Stories
Most dating websites provide a list of success stories of married couples who were happy to find their love at this very website. I do not think that all those stories are fakes, but a certain portion certainly is.
What about dating site happy end stories that are published in the newspapers? Do dating services ‘sponsor’ the articles? JDate is no doubt a reputable service and I do not want to state that online dating services just operate to collect their subscription or advertising money. They work hard to earn their money – 5% of total dating websites members ever used a paid dating service.
JDate, a behemoth in the burgeoning universe of religiously based, online dating sites. Founded in 1997, JDate has grown to 700,000 members worldwide - including 400,000 in the United States - who, under a variety of plans ($39.90 for a month’s membership, $150 for six months, etc.) seek fellow Jews for romance and marriage, says Gail Laguna, a spokeswoman for the site.
One of the articles that focuses on a religious dating published in one of mainstream newspapers recently.
It is real fun to read dating site members experience like:
Risa Sugarman, an off-and-on JDate member for eight years before e-mailing her future husband, recalled one dud date at a Brookline sushi place: “He started playing with a tooth as he was eating. He said, ‘Oh, I have a crown that’s loose.’ He was kind of lisping, and he kept fixing his crown during the date.”