Dating Services: What Are Heaviest PPC Spenders?

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Online dating services are nowadays focused primarily on marketing their services, not developing extra complicated technology (though it should be really good). This is my opinion, it might be wrong.

There are many ways for online companies to market their services including offline marketing - it is a matter of budget.

If you think about online marketing techniques � you should mention:

SEO/ SEM (search engine optimization/ search engine marketing including social media optimization),
e-mail marketing,
affiliate programs,
CPM (impression advertising) ads
PPC (pay-per-click engines)

There are more techniques � like text link purchases, sponsorships, etc, but those mentioned are key online marketing techniques that can pull considerable traffic to the dating services sites.

It is hard (next to impossible) to measure amounts of money dating services spend on SEO/ SEM, CPM � we can just judge by their search engine results to make some guesses or get some insider�s information leakage.

But there are some tools � not 100% exact � that allow us to see PPC budget of companies including online dating services. We can see the amount they spend with one, but top PPC platform � Google AdWords

There are a few online tools that enable us to get this info. I have chosen SpyFu for our test.

What is remarkable about these services is that they allow you also to see what keywords those dating companies buy, what ad copies they use. Also it is an excellent marketing tool to research the competition scene in any niche where you need to get competitive intelligence. I just want to repeat that data you get is not 100% exact and might be not up-to-date. Just keep this in mind when you do some serious market research.

I will cover in this article PPC budgets by general dating services and some niche focused Let�s see who has money to burn with PPC advertising :

Dating Service	Avg Daily Budget	Avg Monthly Budget
Match	3.58-15.8K	28.5K (April 08)
Perfectmatch	0.8-5.35K	4.0K (April 08)
AmericanSingles	0.25-2.97K	3.3K (April 08)
Singlesnet	2.17-21.2K	14.0K (April 08)
Mate1	1.0-16.0K	16.5K (April 08)
Chemistry	1.3-7.4K	8.4K (April 08)
LavaLife	1.1-11K	1.7K (April 08)
eHarmony	1.4-9.7K	11.3K (April 08)

And now, let�s compare religious dating services budgets spend for PPC:

Dating Service	Avg Daily Budget	Avg Monthly Budget
ChristianMingle.com	0.1-0.7K	1.0K (April 08)
BigChurch.com	0.2-2.2K	2.3K (April 08)
JDate.com	0.3-2.0K	2.0K (April 08)