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Dating Service Demographics Research

Who visits those dating sites? Who buys their services? I used to ask these questions browsing through thousands of profiles. It is not that easy to draw some common dating service persona profile.

But once you are a member of a few popular online dating services – you can give a try. Well, at that point I guess one does not need any research for an average online dating service visitor/ client profile. Or need it?

A rough sketch of an average dating service customer:

FEMALE AGED 30-45
MALE AGED 30-45

Female vs. male ratio: 60% vs. 40%.

There are some nice online tools that will help us to check it if I am right or wrong. Certainly, these are not 100% exact research results, but much better than nothing.

One can get idea who visits general dating services and who frequents religious or gay/ lesbian services. We will apply Quantcast & MSN AdLab Demographic Prediction tool. It is god to compare data that we will get from these tools – will they be similar? Let’s see.

I will check a number of services reviewed at this website and you can go on if you find this research interesting and, most importantly, useful:

Dating Service

Quantcast

MSN AdLab

Demographic Prediction

AmericanSingles

US traffic: 651.5K

Males: 55%

Females: 45%

Popular Age Group: 35-49

Males: 56%

Females: 44%

Popular Age Group: 35-49

Singlesnet

US traffic: 7.8M

Males: 57%

Females: 43%

Popular Age Group: 35-49

Males: 47%

Females: 53%

Popular Age Group: 35-49

ChristianMingle

US traffic: 302.9K

Males: 43%

Females: 57%

Popular Age Group: 35-49

Males: 40%

Females: 60%

Popular Age Group: 35-49

BlackSingles

US traffic: 657.2K

Males: 47%

Females: 53%

Popular Age Group: 35-49

Males: 43%

Females: 57%

Popular Age Group: 35-49

PerfectMatch

US traffic: 550.0K

Males: 41%

Females: 59%

Popular Age Group: 35-49

Males: 35%

Females: 65%

Popular Age Group: 35-49

Match

US traffic: 7.5M

Males: 45%

Females: 55%

Popular Age Group: 35-49

Males: 44%

Females: 56%

Popular Age Group: 35-49

Gay

US traffic: 998.0K

Males: 82%

Females: 18%

Popular Age Group: 35-49

Males: 86%

Females: 14%

Popular Age Group: 35-49

Well, I was quite right about age, but mistaken about male vs. female ratio in certain cases. And it is a surprise that some dating services (see AmericanSingles) can boast of large male customer bases (I do not speak of Gay.com)

Another surprise – most data that come from two tools are nearly identical – and we can accept this as a sign that these tools are reliable sources for research and competitive intelligence.

You can certainly use these tools for much deeper research – for examining dating services or other sites. Quantcast provides heaps of valuable data to analyze:

Nice charts, cool interface and all FREE. I really enjoy this service and I think you will find it useful also.



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