Beauty Deals: 90% 80% 70% 60% 50%
Apparel Deals: 90% 80% 70% 60% 50%
Personal Care Deals: 90% 80% 70% 60% 50%
Jewelry Deals: 90% 80% 70% 60% 50%
Kitchen Deals: 90% 80% 70% 60% 50%
Dating Service Demographics Research
Who visits those dating sites? Who buys their services? I used to ask these questions browsing through thousands of profiles. It is not that easy to draw some common dating service persona profile.
But once you are a member of a few popular online dating services – you can give a try. Well, at that point I guess one does not need any research for an average online dating service visitor/ client profile. Or need it?
A rough sketch of an average dating service customer:
FEMALE AGED 30-45
MALE AGED 30-45
Female vs. male ratio: 60% vs. 40%.
There are some nice online tools that will help us to check it if I am right or wrong. Certainly, these are not 100% exact research results, but much better than nothing.
One can get idea who visits general dating services and who frequents religious or gay/ lesbian services. We will apply Quantcast & MSN AdLab Demographic Prediction tool. It is god to compare data that we will get from these tools – will they be similar? Let’s see.
I will check a number of services reviewed at this website and you can go on if you find this research interesting and, most importantly, useful:
|
Dating Service |
Quantcast |
MSN AdLab Demographic Prediction |
|
US traffic: 651.5K Males: 55% Females: 45% Popular Age Group: 35-49 |
Males: 56% Females: 44% Popular Age Group: 35-49 |
|
|
US traffic: 7.8M Males: 57% Females: 43% Popular Age Group: 35-49 |
Males: 47% Females: 53% Popular Age Group: 35-49 |
|
|
US traffic: 302.9K Males: 43% Females: 57% Popular Age Group: 35-49 |
Males: 40% Females: 60% Popular Age Group: 35-49 |
|
|
US traffic: 657.2K Males: 47% Females: 53% Popular Age Group: 35-49 |
Males: 43% Females: 57% Popular Age Group: 35-49 |
|
|
US traffic: 550.0K Males: 41% Females: 59% Popular Age Group: 35-49 |
Males: 35% Females: 65% Popular Age Group: 35-49 |
|
|
US traffic: 7.5M Males: 45% Females: 55% Popular Age Group: 35-49 |
Males: 44% Females: 56% Popular Age Group: 35-49 |
|
|
US traffic: 998.0K Males: 82% Females: 18% Popular Age Group: 35-49 |
Males: 86% Females: 14% Popular Age Group: 35-49 |
Well, I was quite right about age, but mistaken about male vs. female ratio in certain cases. And it is a surprise that some dating services (see AmericanSingles) can boast of large male customer bases (I do not speak of Gay.com)
Another surprise – most data that come from two tools are nearly identical – and we can accept this as a sign that these tools are reliable sources for research and competitive intelligence.
You can certainly use these tools for much deeper research – for examining dating services or other sites. Quantcast provides heaps of valuable data to analyze:
- Traffic
- Demographic
- Business
- Lifestyle
- Geographic
Nice charts, cool interface and all FREE. I really enjoy this service and I think you will find it useful also.
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