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Dating Services: Smart & Clumsy Ways To Get Monetized
Just in continuation of the last week post about your own dating site launch and chances to enter the dating market. There are many experiments that smart guys carry out with online dating projects – just read how OKCupid tries to compete with monsters like Canadian Plenty of Fish (though run by the team of two only) and Match.com
Despite all that funding and smart idea with speed dating button widget it is not yet clear if the site will be turn profitable. To tell the truth, I have a feeling that they have min chances to succeed – judging by the amount of traffic they get and need to break even. And this just proves that the market is so tough.
This story has reminded me of some other idea to monetize an online dating service.
The former Russians have set up an agency, I do not remember the State and am not certain – probably they are still in the business. The way to make the money was quite smart. They charged their male database for every OPEN e-mail letter that they read from Russian ladies. They also have to pay to send them letters. Each open/ sent letter was charged for about $5.00. Not much until you start opening or sending letters in tens or hundreds. Then the dating service would arrange tours to Russia, Ukraine and Belarus to meet those ladies.
The idea was not bad, but it is too easy to abuse it. And the backfire was fast and inevitable. A lot of fake letters from fake lady profiles that cost the guys thousands of bucks. The dating service have tried to introduce some screening system, but all in vain. I remember the dating services was blacklisted, not sure if they run their dating business at this time.
I guess there are many more stories of successful/ failed online dating services trying to get rich providing their services. Would you like to share any?
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