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Genius Way To Start & Run Free Dating Service
Well, I remember how I was impressed after reading Matt Inman’s blog post about his 65,5 hour work on a dating site It looked so easy to conduct an industry market research and come up with some concept to develop.
Then I got even more impressed to read the announcement that the dating services was sold a few months later to JustSayHi
Yes, the site was developed perfectly – design & code. But how could it attract an established company within that short period of time? There was no information about some missing ‘insignificant’ details.
This week I was lucky to discover the secret of that dating site quick rise. Yes, this is the fact of life – you get just some information that people want you to get, the most important details remain unclosed.
Matt Inman has found a great way to MARKET his new dating service. The guy is not only a talented designer & developer, but also a great at marketing
He has created a few quizzes and widgets that thousands of people posted on their sites. And in this way a brand new dating website got thousands of backlinks.
As a result, the website has got GREAT rankings in Google and other search engines in no time and attracted tons of targeted traffic AND the interest of JustSayHi. The deal amount is certainly undisclosed, but we can guess it was a nice one.
So, after reading this story it looks like OKCupid just copied the idea with their ‘speed dating button’ and they do not look so smart in my eyes anymore, do not you agree?
As you see there are ways to enter even so competitive niche as dating unlike I have stated in my post, but one should be so smart to get an IDEA and properly implement it…
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