Beauty Deals: 90% 80% 70% 60% 50%
Apparel Deals: 90% 80% 70% 60% 50%
Personal Care Deals: 90% 80% 70% 60% 50%
Jewelry Deals: 90% 80% 70% 60% 50%
Kitchen Deals: 90% 80% 70% 60% 50%
Most Generous Dating Affiliate Programs
In the recent post we listed online techniques dating services can and do apply to drive traffic to their sites.
We discussed PPC advertising in detail. To be exact, we have tried to spy on the budgets top dating services spend for AdWords pay-per-click engine. Certainly, not 100% exact, but good enough to get some competitive intelligence.
If you go through the list of the online marketing techniques popular with matchmaking services you will run into affiliate programs. No doubt it is a powerful way to get traffic to your dating service. I am not sure what traffic % comes through affiliates, but I am sure that it is a considerable % of the total traffic top dating services get. Make some online research for competitive dating keywords and see lists of sites that are signed with lots of dating services.
Another proof that dating services benefit greatly from affiliate programs is a great number of those affiliate programs. One dating service can run it in-house and at the same time recruit affiliates through 3-10 affiliate networks offering slightly different terms through each network.
Dating services have a few affiliate program types for paying their affiliates:
- payment for each free subscriber (in the range of $1-5.00 for each free registration)
- payment for each paid client (in the range of $10-100.00 for each paid subscriber)
What are the most generous dating services paying highest fees to their affiliates? It is hard to say – most top performing affiliates get private deals with the services and their rates can go up to 30% .
Nevertheless, we will look through the payout structure for a number of a few dating services to get a better idea why dating industry is so competitive not just for dating services, but also for their affiliates:
|
Dating Service |
Affiliate Commission Payout |
|
Up to $120 per sale $0.25 for every lead |
|
|
$3.75 for every lead |
|
|
Up to $50 per sale |
|
|
Up to $188.50 per sale |
|
|
Up to $100 per sale |
|
|
Up to $102 per sale |
I have copied the above numbers from my affiliate account – we are signed with ALL reviewed services on this website. Impressed with the payout size? And it is just the tip of an iceberg.
It is not easy to get paid customers now – with that amount of free dating services and social networks, it was easier a few years back: browse lots of dating sites (dating tips, dating services reviews, etc) out there - they are no more updated for 1-2 years, I assure you that this is due to the decrease of paid subscribers.
But you see those numbers and they help just to grasp the scale of online dating industry and the money that circulate out there.
It also becomes evident that it is hard for new players to enter online dating industry – even for free services with creative thinking. Those top dating services have an enormous team of affiliates who push their sites to get some commission driving traffic, referring free and paid subscribers, building dating service brand awareness.
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