Dating Service Demographics Research
Who visits those dating sites? Who buys their services? I used to ask these questions browsing through thousands of profiles. It is not that easy to draw some common dating service persona profile.
But once you are a member of a few popular online dating services you can give a try. Well, at that point I guess one does not need any research for an average online dating service visitor/ client profile. Or need it?
A rough sketch of an average dating service customer:
FEMALE AGED 30-45
MALE AGED 30-45
Female vs. male ratio: 60% vs. 40%.
There are some nice online tools that will help us to check it if I am right or wrong. Certainly, these are not 100% exact research results, but much better than nothing.
One can get idea who visits general dating services and who frequents religious or gay/ lesbian services. We will apply Quantcast & MSN AdLab Demographic Prediction tool. It is god to compare data that we will get from these tools will they be similar? Lets see.
I will check a number of services reviewed at this website and you can go on if you find this research interesting and, most importantly, useful:
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Dating Service |
Quantcast |
MSN AdLab Demographic Prediction |
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US traffic: 651.5K Males: 55% Females: 45% Popular Age Group: 35-49 |
Males: 56% Females: 44% Popular Age Group: 35-49 |
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US traffic: 7.8M Males: 57% Females: 43% Popular Age Group: 35-49 |
Males: 47% Females: 53% Popular Age Group: 35-49 |
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US traffic: 302.9K Males: 43% Females: 57% Popular Age Group: 35-49 |
Males: 40% Females: 60% Popular Age Group: 35-49 |
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US traffic: 657.2K Males: 47% Females: 53% Popular Age Group: 35-49 |
Males: 43% Females: 57% Popular Age Group: 35-49 |
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US traffic: 550.0K Males: 41% Females: 59% Popular Age Group: 35-49 |
Males: 35% Females: 65% Popular Age Group: 35-49 |
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US traffic: 7.5M Males: 45% Females: 55% Popular Age Group: 35-49 |
Males: 44% Females: 56% Popular Age Group: 35-49 |
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US traffic: 998.0K Males: 82% Females: 18% Popular Age Group: 35-49 |
Males: 86% Females: 14% Popular Age Group: 35-49 |
Well, I was quite right about age, but mistaken about male vs. female ratio in certain cases. And it is a surprise that some dating services (see AmericanSingles) can boast of large male customer bases (I do not speak of Gay.com)
Another surprise most data that come from two tools are nearly identical and we can accept this as a sign that these tools are reliable sources for research and competitive intelligence.
You can certainly use these tools for much deeper research for examining dating services or other sites. Quantcast provides heaps of valuable data to analyze:
- Traffic
- Demographic
- Business
- Lifestyle
- Geographic
Nice charts, cool interface and all FREE. I really enjoy this service and I think you will find it useful also.