Online Dating Business: More Ways To Enter The Game
I have listed a few options to enter online dating business but they are unlikely to make you a fortune, sorry.
There are certainly more ways: for example buying relatively cheap established (preferably niche) dating related websites.
In a couple of years – depending on your investment budget and performance of your dating property you can become an owner of a nice dating network. Though I again am doubtful you will be able to compete with any of the top industry players, you can get a nice income of revenue from multiple income sources – ad space sales, contextual ads, subscription revenue.
What sort of dating sites can you buy and where? Just a few samples below of the recently put on sale dating related sites:
* URL: datinglink.org/
* Page views/month: 1,000
* Monthly Revenue: 20
* Google Pagerank: 1
* Uniques/Month: 1,000
* Winning Bid: $100.00
DateYard
Fully developed web 2.0 dating site with cool features, great revenue potential and close to zero running costs
* URL: dateyard.com
* Established: Mon Jul 31 2006
* Page views/month: 17,000
* Monthly Revenue: 10
* Google Pagerank: 3
* Uniques/Month: 1,100
* Bid: $350.00
Social Network (14,000 members) - Premium teen community for sale
#1 Teen dating site - Unique and custom designed
* URL: www.mylol.net
* Established: Fri Nov 17 2006
* Page views/month: 5,960,556 (!!!)
* Monthly Revenue: 500
* Google Pagerank: 3
* Uniques/Month: 43,741
* Bid: $6000.00
So, you have got an idea. Does it work or not with dating? I am not 100% certain, but have friends who run website networks in other competitive niches - pharmacy, adult, etc - and they do nicely…
Dating Sites Success Stories
Most dating websites provide a list of success stories of married couples who were happy to find their love at this very website. I do not think that all those stories are fakes, but a certain portion certainly is.
What about dating site happy end stories that are published in the newspapers? Do dating services ‘sponsor’ the articles? JDate is no doubt a reputable service and I do not want to state that online dating services just operate to collect their subscription or advertising money. They work hard to earn their money – 5% of total dating websites members ever used a paid dating service.
JDate, a behemoth in the burgeoning universe of religiously based, online dating sites. Founded in 1997, JDate has grown to 700,000 members worldwide - including 400,000 in the United States - who, under a variety of plans ($39.90 for a month’s membership, $150 for six months, etc.) seek fellow Jews for romance and marriage, says Gail Laguna, a spokeswoman for the site.
One of the articles that focuses on a religious dating published in one of mainstream newspapers recently.
It is real fun to read dating site members experience like:
Risa Sugarman, an off-and-on JDate member for eight years before e-mailing her future husband, recalled one dud date at a Brookline sushi place: “He started playing with a tooth as he was eating. He said, ‘Oh, I have a crown that’s loose.’ He was kind of lisping, and he kept fixing his crown during the date.”
Genius Way To Start & Run Free Dating Service
Well, I remember how I was impressed after reading Matt Inman’s blog post about his 65,5 hour work on a dating site It looked so easy to conduct an industry market research and come up with some concept to develop.
Then I got even more impressed to read the announcement that the dating services was sold a few months later to JustSayHi
Yes, the site was developed perfectly – design & code. But how could it attract an established company within that short period of time? There was no information about some missing ‘insignificant’ details.
This week I was lucky to discover the secret of that dating site quick rise. Yes, this is the fact of life – you get just some information that people want you to get, the most important details remain unclosed.
Matt Inman has found a great way to MARKET his new dating service. The guy is not only a talented designer & developer, but also a great at marketing
He has created a few quizzes and widgets that thousands of people posted on their sites. And in this way a brand new dating website got thousands of backlinks.
As a result, the website has got GREAT rankings in Google and other search engines in no time and attracted tons of targeted traffic AND the interest of JustSayHi. The deal amount is certainly undisclosed, but we can guess it was a nice one.
So, after reading this story it looks like OKCupid just copied the idea with their ‘speed dating button’ and they do not look so smart in my eyes anymore, do not you agree?
As you see there are ways to enter even so competitive niche as dating unlike I have stated in my post, but one should be so smart to get an IDEA and properly implement it…