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Trafficked Dating Sites vs. Popular Social Networks: Comparison
Yes, it is accepted – social networks are the enemy of traditional online dating services. Some consider them killers to the traditional online dating industry as we knew it 3-5 years ago.
What are those social networks – MySpace, Facebook, to name a few Though social networks did not pursue the idea to take online dating service place in the market, both service types have many common traits – as a result, their audience activity overlaps. Just compare two definitions:
A social network is a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, friendship, kinship, dislike, conflict or trade. The resulting structures are often very complex.
Now let’s check the definition of online dating:
Online dating or Internet dating is an example of a dating system and allows individuals, couples and groups to meet online and possibly develop a romantic or sexual relationship. Net dating services provide un-moderated matchmaking through the use of personal computers, the Internet, or even cell phones.
There are certain words that we run into looking through both definitions: relationships, friendship – it makes them interrelated.
As we have reviewed the age of some dating services we are aware that many have been started in the 90-s. And MySpace was launched in 2003. But the rise of social networks is so powerful that they easily overcome time gap that separated them from the dating services.
Let’s compare traffic of top dating sites & social networks:
MySpace vs. Match.com vs. Facebook vs. Singlesnet.com
How could social networks so easily and fast beat those weathered dating services? A few reasons that we should mention:
- They are 100% free and there are no popular fee based social networks so far (as we have mentioned ALL loves freebies)
- Feature rich interface packed with all recent hot stuff
- Appeal to teenagers and youth (unlike dating services)
- Appeal with broader coverage - they cater for miscellaneous interests (not just relationships, marriage or sex like the case with dating services)
Will social networks grow with their popularity and cover more and more age groups? In that case online dating services are destined…
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