Beauty Deals: 90% 80% 70% 60% 50%
Apparel Deals: 90% 80% 70% 60% 50%
Personal Care Deals: 90% 80% 70% 60% 50%
Jewelry Deals: 90% 80% 70% 60% 50%
Kitchen Deals: 90% 80% 70% 60% 50%
What Online Dating Services Are On The Rise
One pretty cool metric to see if an online dating service is on the rise or decline is to check how often its domain name (assumed it is the brand name and all mentions of this brand name are assigned to this particular dating service) is mentioned last 2, 3 or 6 months online (indexed by Google) and compare these numbers.
Next step – to compare these numbers to the numbers of its top competitors.
To conduct this test we will use an advanced Google command.
This technique does not work with all dating services as many popular ones have some common keyword as their domain name – Date, Chemistry, Gay, Match Unfortunately, these services can’t be included into out test. But many others do fit into this.
OK, who should we try and compare? I assume some sort of mix of established and new services, general and specialty sounds like a good idea. Moreover, you can do your own tests comparing miscellaneous services.
|
Dating Service |
3 Month Mentions |
6 Month Mentions |
|
15 500 |
2 190 |
|
|
26 800 |
32 900 |
|
|
299 000 |
296 000 |
|
|
269 000 |
274 000 |
|
|
10 300 |
13 700 |
|
|
30 200 |
37 500 |
|
|
7 060 |
9 090 |
|
|
22 100 |
30 100 |
It is a mystery to me how could 3 month mentions exceed 6 month mentions (in my understanding 6 month mentions should include (and certainly exceed) 3 month mentions. But if you look through the above table you will see that two services - GreatExpectations & Singlesnet - show quite ‘unexpected’ results.
It is the first time I run into a situation like this… And my research to clear the situation did not help me to find an answer. I have checked most authoritative resources, but they did not shed any light. Let’s assume that it is a Google’s glitch (one of so few…) and accept other data as reliable.
Anyway, you see how greatly the dating services differ in brand awareness. The same way as they are different in traffic volume
Also have a look at the dynamics of those mentions: eHarmony is no doubt the leader of the list. It looks like the service has recently generated much buzz.
So, go and have some fun comparing other services. Or drop me a line if you have solved that mystery of 3 month mentions exceeding 6 month ones…
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